SEO Success and Cases Studies
This case study is a critical presentation of 5 Search Engine Optimization success stories. Each of these companies is enjoying more traffic from search and, while each firm had different goals starting out, some are enjoying incredible returns on their SEO investments and others, modest.
For future consideration, we have laid out some mistakes that were made and things that could have been done better, especially in the choosing of keywords for the purpose of attracting clicks from the best possible prospective buyers.
Generally, it pays to ask customers on an ongoing basis, what would you Google to find our products/services? At times, the answer to this question is obvious, but many times, the answer is not what one might expect. People around the world speak differently and search differently. So before you make your first investment in SEO, we encourage you to do the smart thing and ask customers how they search and then document your findings. The study doesn ‘t have to be overly sophisticated, but it should be done. Simply having a receptionist ask every customer they face for one week will help you to make a better SEO investment. When the time comes to begin paying for SEO, you will be on the right track.
Before building a website, the same research should be done. A domain name that matches the most relevant search term for your product or service will lower the amount of time and money required to get your website to the top of page one.
Our firm advises you to always take evidence from real people and apply it to your SEO and other online marketing efforts.
http://www.web-site-los-angeles.com
Before: Not listed in the search engines and 0 leads / month
After:
15,000 leads / month
Cheap Contractors
Rank = 1 “ 8,100 global monthly searches
Kitchen Contractors
Rank = 6 “ 201,000 global monthly searches
Blanco Contractors
Rank = 8 “ 40,600 global monthly searches
Contractors World really hit the bulls eye with their keyword choices and they saw their SEO investment through until the end. These are very competitive keywords and Contractors World is now on top “ Cheap Contractors is a term real people use to find what they are looking for.
Initially, they did a great deal of research to discover what combination of words would show an instant impact – increased leads from online marketing.
The link building campaign has been significant. This puts them in a very competitive position to continue to go after other keywords.
Another part of the firm’s ongoing strategy is building niche websites within its theme of kitchen equipment and overlapping the link building effort. This allows them to target specific product names as search terms, like Blanco Contractors, and to rank very well, very quickly.
www.TheBrokerOfRecord.com
Before: Not listed in search engines
After Ranking for Keywords:
Broker of Record
Rank 5 on Google “ 3,600 global monthly searches
100% commission real estate broker
Rank 5 on Google “ 0 monthly searches
***We advise businesses to pursue high rankings for relevant, powerful search terms which bring many, top quality leads to their sites “ organically.*******
Summary:
Though the company sees organic traffic from ranking for the search term ‘Broker Of Record,’ we would advise that future SEO efforts be directed at search terms related directly to the services the company offers, or search terms directly related to the benefits their customers enjoy from their services.
We would advise the firm to work towards ranking for a basket of ‘long tail’ search terms, like ‘Real Estate Support Services’ or ‘Real Estate Outsourcing.’ A basket of 10-20 highly targeted search terms may increase the quality of leads generated from search.
We would also advise the firm to routinely ask customers what they would ËœGoogle ‘ if they were looking for the company ‘s services.
We must also comment that the top three positions for any search term receive significantly more traffic than the bottom 7 positions. Once a business’ website reaches page one, the bulk of the investment has been made “ the hard work is done. It is wise to maintain a level of effort in order to rank in the top 3 for the search term. The top position receives 55% of all clicks from organic search.
Since ‘Broker of Record’ is already ranking at position 5, very little investment is required in order to achieve and maintain a top 3 ranking and this marketing achievement would show instant returns–increased quality leads and sales.
http://www.web-site-los-angeles.com/seo-success-and-cases-studies.php
SEO LA is a young, full-service web development firm who has taken a big step towards dramatically increasing its share of the Los Angeles web development market.
By owning top position for the search term ‘Los Angeles Web Development Company,’ SEO LA is poised to enjoy approximately 55% of all traffic for this search term.
It ‘s not a perfect search term since ËœWebsite Development Company ‘ is not the only type of Ëœdevelopment company ‘ that one might search for online. So, there is potential for Ëœirrelevant ‘ traffic. Every business wants to choose the keywords that perfectly represent their business.
The challenge is, potential customers think differently and speak differently, so a single search term is never Ëœperfect. ‘ Ranking on page 1 for a basket of terms gives a business an edge over their competition.
Between ËœLos AngelesDesign Company ‘ and ‘Los Angeles Development Company, ‘ SEO LA is well on it ‘s way to ranking highly for a Ëœbasket ‘ of important keywords for its business.
www.citadelmarkets.com
Before – Not listed in search engines
After – Binary Options – Rank 5 “ 33,000 global monthly searches
Citadel Markets operates a day trading platform and alert service. Their record in trading binary options (a trading vehicle) is a HUGE selling point for their overall business since the company is presenting a powerful, highly profitable trading system for binary options. They present a video which shows the system at work and boasts a $67K profit on an account which originally started with $20K in it, just 19 weeks ago. So, binary options is a powerfully enticing area of Citadel ‘s business to which they would like to get more exposure.
The search term ‘binary options is very competitive, but the firm believes that its track record of trading success in this area, and it ‘s promotional video for related services, can convert traffic into sales. The forecast has proven to be true. The investment in SEO for a highly competitive keyword was money well spent.
One way to gauge a keyword ‘s potential return on investment is to look at the competition for Pay Per Click ads (PPC) on the right-hand side of the Google SERP (Search Engine Results Page).
People tend to click on the top 3 spots for a given search, more than the ads. If your competition is paying for 100% of all their traffic for a given search term through PPC “ like binary options “ and you have made the investment to rank highly for this term through SEO, your business is represented 24-hours-a-day and it ‘s paid for. Your competitor is paying for the traffic regardless of the conversions/sales. For highly competitive keywords, like binary options, the price per click is quite high “ as high as $5/click. PPC, in our view, is a solution for firms who do not yet rank highly for a given search term. A firm might employ PPC advertising in order to gauge how their website converts for a given term, while they work on SEO for the term. Since PPC is an auction, the prices are continuously set by supply and demand and this makes budgeting less predicable than with a solid SEO campaign, like Citadel ‘s.
Citadel ‘s site is presented as a leader (page one ranking) in the field of binary options trading and will, therefore, receive a higher percentage of the traffic.
The firm’s next goal should be to continue SEO efforts in order to break into the top 3 ranks on page one “ inertia is working for them at this stage, so the additional investment in SEO will be modest.
A number 1 ranking for the average SERP brings approximately 55% of the total traffic “ in the case of binary options for Citadel, this means approximately 15,000 highly targeted visitors to the site per month.
www.TotalWealthConcepts.com
Before – Not listed in search engines
After- Share Lord Review – Rank 3 “ 140 global monthly searches
It ‘s important to balance ones online and offline marketing in order to build a strong brand. Totalwealthconcepts.com is ensuring that their main product, Share Lord, the most powerful cash flow strategy on the planet, is presented on page 1, whenever someone searches for it.
Total Wealth Concepts has invested in a high-quality promotional video for their landing page and all of the traffic coming from its position at the top of page one (number 3) for the search term, ‘Share Lord Review’, will see this video. This also ensures that anyone looking for a review of the product has a chance to click on the company ‘s site to learn more, instead of a review, placed by a competitor which may not be favourable.
This strategy is wise in the case of expensive consumer products like this one “ an investment strategy program in the form of a DVD set.
www.armandsdiscount.com (Los Angeles)
Before- Not in search engines
After -
bbq wholesale = 1st Position “ 8,100 global monthly searches
bbq Los Angeles= 1st position “ 12, 000 global monthly searches
bbq food = 1st position “ 27,000 global monthly searches
bbq catering = 1st position “ 40,000 global monthly searches
bbq catering Los Angeles= 1st Position “ 1,300 global monthly searches
bbq wholesale centre = 1st Position “ 210 global monthly searches
barbeque wholesale = 1st position “ 8,100 global monthly searches
bbq online = 1st position “ 5,400 global monthly searches
bbq wholesaler = 1st position “ 8,100 global monthly searches
bbq warehouse = 1st Position “ 1,000 global monthly searches
bbq warehouse Los Angeles= 1st position “ 36 global monthly searches
barbeque catering = 1st position “ 5,400 global monthly searches
barbecue wholesale = Ist position “ 390 global monthly searches
bbq supplies Los Angeles= 2nd position “ 110 global monthly searches
bbq stores in Los Angeles= 2nd position “ 0 global monthly searches
bbq food caterer Los Angeles= 1st position “ 0 global monthly searches
barbecue Los Angeles= 2nd Position “ 880 global monthly searches
www.armandsdiscount.com is cornering the market for BBQ products in Los Angeles and their competitors know it. The company has invested in SEO efforts so that they are front and centre for every relevant search term possible. The company sells to foodservice businesses like restaurant chains and individual customers.
If you ‘re in Los Angeles searching for anything BBQ, it ‘s hard not to find www.armandsdiscount.com . Los Angeles is a smaller market, so this strategy is more affordable due to less competition, but don ‘t let that take away from its brilliance and foresight.
www.armandsdiscount.com knows that a larger portion of people are using the internet to find what they want to buy. This trend has only one way to go and that ‘s up. Those firms who take the time now, to understand their client ‘s needs and wants and especially how they voice these needs and wants (how they search), will be way ahead of their competitors. SEO prices will rise with demand and those firms firmly at the top of the list for all of their most profitable search terms, affordably edge out their competition as the flood gates open.
Conclusion:
Search Engine Optimization, going forward, will become one of the most powerful forms of marketing for your business. Presently, the world is in a transition and the dollars spent on more traditional forms or marketing are rapidly flowing into SEO and other forms of online marketing. Mobile devices are helping this trend gain pace. When people hit the road, they will use their mobile device to find what they ‘re looking and chances are they will ËœGoogle it. ‘